For PR agencies Retainer + campaign ready

Win the brief.
Then actually run the retainer.

If your account team is still rebuilding the same media relations pitch in Word every time a brand enquires, you're burning billable hours on formatting. Frameboard replaces the proposal, the retainer tracker and the coverage report with one shared workspace.

Watch 90-second demo
6.4
average hours PR teams spend building one retainer proposal - before a single email has gone to a journalist.
Frameboard industry benchmark, UK comms agencies 5-40 people, 2025.

You're not losing PR briefs on strategy.
You're losing them on turnaround and clarity.

The brand's Head of Comms reads three proposals on their phone in an Uber. Yours is a 14MB PDF that won't scroll. You find out later it never got past page 3. Here's what changes.

Before - how retainer pitches ship

  • Senior consultant rebuilds the same narrative deck from last quarter
  • Account director hand-edits tone for lifestyle vs. B2B vs. crisis work
  • Finance pastes a retainer quote into a separate PDF schedule
  • Someone scrapes Muck Rack for 6 relevant coverage screenshots
  • A 14MB PDF goes out at 11pm. Client's inbox rejects it
  • Follow-up calls chase an approval nobody can actually find

After - a Frameboard retainer proposal

  • Paste the enquiry. AI drafts narrative in your agency's voice
  • Pick retainer tier + coverage goals from your catalogue
  • Coverage case studies play inline - Sky News, Monocle, Stylist clip reels
  • Retainer fee + campaign spend presented in a clean breakdown
  • One branded link. You see exactly when it's opened and forwarded
  • Client approves + pays. The proposal becomes your live coverage tracker

What an average Frameboard PR team ships in a quarter

Based on aggregate usage from our early-adopter comms agencies running retainer books of 6-30 clients.

Proposal turnaround
11min
From brief paste to branded retainer proposal. Was 6+ hours.
91% faster than Word doc rebuild
Retainer close rate
2.7x
Clients approve retainers 2.7x more often than PDF equivalents.
78% approval within 7 days
Client update time
-62%
Hours per month spent on retainer status emails and coverage reports.
Buyer inbox replaces weekly email threads

How a retainer pitch actually moves through Frameboard

No platform demos. No onboarding calls. Your team ships their first proposal in under 15 minutes, end-to-end.

1

Paste the enquiry

Drop the brand's email or RFP into Frameboard. AI parses vertical, narrative goal, retainer length and coverage targets.

2

Pick from your catalogue

Retainer tiers, launch campaigns, crisis stand-by, influencer pushes - all in a catalogue your team curates once.

3

Send one branded link

Client gets a live proposal with your logo, tone, case studies and commercials. You see every open and scroll.

4

Close + run the retainer in one place

Client e-signs and pays the first month. The proposal becomes a live retainer hub with coverage log, approvals and renewals.

We shifted our whole retainer book onto Frameboard hubs. Coverage tracking lives where the proposal lived. Client QBRs take a third of the time.
UK PR agency, 18-person team (early-adopter cohort)

Questions we hear from PR agency directors

We already use Muck Rack / Propel for PR workflow. Does this replace it?

No. Frameboard doesn't handle media monitoring or journalist databases - we complement those tools. We replace the proposal tool, the retainer agreement PDF and the client-facing status tracker. Propel continues owning outreach; Frameboard owns the commercial layer and the shared deal workspace.

Our retainer fee structures are complex - monthly fee + success bonus + third-party spend. Can Frameboard handle that?

Yes. Frameboard supports recurring retainer lines (monthly or quarterly), one-off campaign spend, and success-fee modifiers. Clients see a clean fee / spend / VAT / grand total breakdown with nothing buried in a footnote.

Can we embed coverage - TV clips, print PDFs, podcast embeds - in the live hub?

Yes. The catalogue takes video URLs (YouTube, Vimeo, Mux), images, PDFs, and live links. Inside the deal workspace, the Coverage section is a running timeline your team updates. Clients see it refresh in real time.

What about confidential client work - embargoed briefs, crisis retainers?

Every proposal and hub has its own access controls. You can restrict to specific email domains, enforce SSO on Enterprise, or password-protect individual links. Our Enterprise plan includes a DPA on request.

How does AI handle our voice? PR narrative is the product.

During setup you upload 3-5 past proposals. Frameboard extracts tone, cadence, phrasing preferences and do-not-use terms, then applies them to every draft. You regenerate any section with one click.

How does pricing work for a 15-20 person agency?

An 18-person agency on Business at £74/seat/month (annual) is around £15,980/year. Enterprise at £112/seat/month (annual) works out near £24,190/year and adds SSO, API access, and a CSM. Typically paid back by the second faster-won retainer. Full pricing at myframeboard.app/pricing.

Pitch your next retainer in under 15 minutes.

Free for 14 days. No card required. Your next enquiry gets a branded, live proposal before they've finished their coffee.

Or book a 20-minute walkthrough with our founder.