The story of why Frameboard exists - born from watching great salespeople lose deals not because of bad strategy, but because of bad presentation.
A few years ago, one of our co-founders was selling professional services. He was good at it. He could read a client, build trust, structure a perfect deal. But there was one problem.
Every time he sent a proposal, it looked like it came from a 2005 website. Courier New. Times New Roman. PDFs that broke on mobile. His competitors - some less experienced, some with smaller teams - were sending proposals that looked like they'd been designed by Pentagram.
Clients were saying no to deals not because of the price, not because of the scope, but because the proposal made the company look small.
So what did the best salespeople do? They'd ask colleagues who could design, who knew HTML, who could make things look good - if they'd send the proposal for them. And guess what those colleagues asked for? Commission. 10%. 15%. Split.
Think about that. A salesperson closes a £50k deal. The presentation was so bad they had to give away £7.5k of their own money just to make it look good enough to win. The deal only happened because someone else could make pixels look right.
Frameboard gives every salesperson the ability to send proposals that look like they were designed by a studio - in minutes, not hours. No design skills. No splitting commission. No chasing clients for updates after they sign.
That's what Frameboard fixes.
We discovered that sales teams face two critical pain points - both of which were costing them money and relationships.
Salespeople use ugly emails, Word documents, PowerPoints. Clients compare your proposal to your competitor's - and if yours looks amateur, they pick the competitor. Deals slip away on presentation alone.
The deal closes. Nobody knows what happens next. Clients email asking for updates. Your team emails back with scattered information. There's no shared visibility, no project hub. Everyone is confused and frustrated.
Most tools stop at signature. Frameboard is the single place where the deal is won and the project is delivered.
Copy-pasted Word docs. Stale PDFs. Hours of admin for a document the client barely opens. Win rates suffer because the proposal doesn't sell.
Kickoffs over email. Assets lost in Slack. Clients chasing updates. The best proposal in the world doesn't matter if delivery is chaotic.
Paste or describe
Beautiful & branded
Branded page
One-click close
Live & shared
We obsess over the details that actually matter to sales teams.
Paste your brief or email thread. AI generates polished copy, pulls the right products, and formats everything. Send in 10 minutes instead of hours.
Build your catalogue in minutes. AI extracts images, pricing, testimonials, case studies from your website. Every proposal looks like a brochure.
Stripe, PO submission, digital signature, CRM integration. Your client approves and pays in the same link. No download. No next steps.
The moment they sign, a shared hub goes live. Everything they need - timeline, deliverables, updates, files - is built in. No admin work. No separate tools.
Your rep has a dashboard. Your client has an account. Everything lives in one place. No chasing via email. No "did you see my message?"
Add your branding. Paste your website URL. Done. Frameboard generates your catalogue and you're ready to send your first proposal.
Early access customers are seeing measurable improvements in win rates, delivery speed, and client satisfaction.