Templates

Proposal templates that win work.

Ready-to-send templates for agencies, consultancies, recruitment, events, and B2B services. Clone into Frameboard in one click, let AI personalise it to your brief, then send.

40 templates 1-click clone AI personalisation Free to use

Creative Agency

Full-service marketing

Marketing Agency Proposal

A complete marketing agency proposal with positioning, scope, deliverables, and tiered pricing. Pre-built sections match the way buyers actually evaluate agencies.

3-12 months£18,000-£120,000
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SEO

SEO Retainer Proposal

Built for SEO agencies sending monthly retainer proposals. Includes technical audit findings, content strategy, link-building scope, and 12-month KPI targets.

6-24 months£2,500-£15,000/month
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Content

Content Marketing Proposal

Position content as a growth channel, not a cost centre. Sections cover strategy, editorial calendar, production, distribution, and attribution.

6-12 months£4,000-£25,000/month
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Social media

Social Media Management Proposal

For agencies pitching social-led growth. Scopes organic, paid amplification, community management, and influencer activation across platforms.

6-12 months£3,000-£20,000/month
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Branding

Branding Project Proposal

Full brand identity project from discovery through guidelines. Positions the work as strategic, not aesthetic.

8-16 weeks£25,000-£150,000
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Web design

Web Design Proposal

Website design and build from discovery to launch. Built for agencies pitching £20k+ projects who need to justify the scope vs cheaper alternatives.

10-16 weeks£20,000-£150,000
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Video

Video Production Proposal

Brand film, product video, or campaign content production. Pre-production, shoot, post, and delivery all itemised.

4-10 weeks£8,000-£75,000
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Influencer

Influencer Marketing Proposal

Built for agencies running creator-led campaigns. Pre-built sections cover creator selection logic, content types, usage rights, guaranteed impressions, and performance KPIs. Frames creator costs and agency fee transparently.

4-12 weeks per campaign£15,000-£150,000 per campaign
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Podcast / audio

Podcast Production Proposal

For studios pitching branded podcast programmes. Sections cover strategy, format, host selection, episode production workflow, distribution, paid promotion, and listener growth targets.

6-12 months£30,000-£180,000 per series
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Graphic design

Graphic Design Proposal

For design studios and freelance designers pitching project-based work. Covers brief interpretation, concept direction, revision scope, deliverables, file formats, and usage rights so buyers understand what they're paying for.

2-8 weeks£2,500-£25,000
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Copywriting

Copywriting Services Proposal

For copywriters, content studios, and agencies pitching writing work. Covers voice discovery, scope broken down by deliverable type (web, email, ads, long-form), revision rounds, turnaround times, and IP assignment.

2-12 weeks£1,800-£40,000
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Email marketing

Email Marketing Proposal

For agencies and consultants pitching email marketing programmes. Covers list strategy, automation flows, campaign cadence, design system, testing methodology, and revenue reporting.

6-12 months£2,500-£18,000 per month
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Paid search

Google Ads and PPC Proposal

For paid media agencies and consultants pitching Google Ads, Bing, and broader PPC work. Structures audit findings, campaign architecture, budget allocation, targeting, and CPL/ROAS commitments.

3-12 months£2,000-£25,000 per month (fees, excluding media)
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E-commerce

E-commerce Website Proposal

For agencies pitching Shopify, WooCommerce, or headless commerce builds. Covers platform recommendation, scope, design approach, integrations, migration, launch, and post-launch support.

10-20 weeks£25,000-£250,000
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App development

Mobile App Development Proposal

For dev studios pitching native or cross-platform mobile builds. Breaks down discovery, product definition, design, engineering, QA, launch, and post-launch support with clarity on who owns what.

16-28 weeks£60,000-£500,000
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UX/UI design

UX UI Design Proposal

For product studios and UX consultancies pitching design work on existing or new digital products. Covers research, IA, interaction design, visual design, prototyping, usability testing, and developer handoff.

8-20 weeks£25,000-£180,000
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Brand refresh

Brand Refresh Proposal

For brand studios pitching refresh rather than rebuild. Scopes audit of current identity, evolution vs revolution decision, visual refinement, guideline updates, and rollout support.

6-12 weeks£12,000-£75,000
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Consultancy

General consulting

Consultancy Engagement Proposal

For independent consultants and small consultancies. Leads with problem framing, not credentials, and ties deliverables to client outcomes.

6-16 weeks£25,000-£200,000
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Management consulting

Management Consultancy Proposal

Strategy, transformation, or operational improvement consulting at scale. Structured the way executives expect and procurement teams require.

12-26 weeks£150,000-£1.5M
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Digital transformation

Digital Transformation Proposal

For management consultancies pitching multi-year digital transformation programmes. Structured around discovery, current state assessment, target operating model, phased roadmap, and commercial structure.

12-36 months£250,000-£5,000,000 programme value
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Fractional leadership

Fractional CMO Proposal

For fractional and interim CMOs pitching 2-3 day per week engagements. Structured around first 30/60/90 days, strategic priorities, team development, reporting cadence, and commercial terms.

6-18 months£8,000-£20,000 per month
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Marketing audit

Marketing Audit Proposal

For marketing consultants pitching paid-audit engagements. Scopes channel-by-channel review, spend and attribution analysis, org assessment, and prioritised recommendations.

4-8 weeks£10,000-£60,000
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Sales enablement

Sales Training Proposal

For sales trainers, enablement consultants, and training companies. Covers current-state assessment, curriculum design, delivery format, reinforcement, and measurement of behaviour change.

3-9 months£15,000-£200,000
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HR and people

HR Consulting Proposal

For HR consultants and people-ops advisors pitching project or retainer work. Covers diagnostic, policy reviews, org design, performance frameworks, and change management support.

2-9 months£8,000-£120,000
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Need a different template?

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