Proposal
A performance-driven paid social strategy designed to drive qualified leads, increase brand visibility, and deliver measurable ROI across Meta, LinkedIn, and TikTok.
Understanding the ask
Meridian Group is entering a critical growth phase and needs a performance marketing partner to build and execute a paid social strategy that generates qualified leads at scale. The campaign must work across multiple platforms while maintaining brand consistency and delivering clear attribution.
200+ qualified leads per month, cost per lead under £40, 3x return on ad spend within 90 days, and a 25% increase in branded search volume attributable to social campaigns.
Our approach
We combine deep audience intelligence with performance creative to build campaigns that convert. Every decision is backed by data, every creative is tested, and every pound of ad spend is optimised for maximum return.
Deep-dive into your ICP data, build custom and lookalike audiences, and map the buyer journey across platforms.
Thumb-stopping ad creative designed for each platform's native format - static, video, and carousel variants tested weekly.
Full campaign build, daily optimisation, and budget reallocation based on real-time performance signals.
Weekly performance reports, monthly strategy reviews, and continuous iteration to compound results over time.
Included
Everything you need for a high-performing paid social operation, from strategy to creative to reporting.
Full-funnel paid social strategy covering audience segmentation, platform selection, budget allocation, and creative direction across Meta, LinkedIn, and TikTok.
20+ ad variants per month including static, video, and carousel formats. A/B tested weekly with performance-driven iteration.
Daily campaign optimisation, weekly performance reports, monthly strategy reviews, and real-time budget reallocation to maximise ROAS.
Key performance indicators
These targets are based on comparable B2B campaigns we have delivered in the past 12 months, adjusted for Meridian's market and audience profile.
Project timeline
Deliverables
Investment
| Item | Qty | Price |
|---|---|---|
|
Paid Social Strategy
Full-funnel strategy, audience architecture, platform selection
|
1 | £3,200 |
|
Ad Creative Production
20+ variants/month - static, video, carousel
|
1 | £4,800 |
|
Campaign Management & Reporting
Daily optimisation, weekly reports, monthly reviews
|
1 | £4,400 |
|
Landing Page Optimisation Optional
A/B tested landing pages for each campaign vertical
|
1 | £1,800 |
| Total investment | £12,400 | |
Testimonials
"Brightwave transformed our digital presence. Within 60 days our cost per lead dropped by 42% and lead volume tripled. They don't just run ads - they build systems that compound."
"The reporting alone is worth the investment. Every week we know exactly what's working, what's not, and what they're doing about it. No other agency has given us this level of transparency."
"We've worked with four agencies in three years. Brightwave is the first to actually deliver on their promises. Our LinkedIn pipeline went from zero to 40 qualified meetings a month."
Frequently asked questions
Your team
Account Director
Your primary point of contact. James oversees campaign strategy and ensures every deliverable meets Meridian's standards.
Paid Social Lead
8 years running paid social at scale. Priya will build your audience architecture and manage daily campaign optimisation.
Creative Director
Award-winning creative director specialising in performance creative. Marcus leads all ad design, video, and copywriting.
The agreement
What happens next
Attachments