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B Brightwave Agency
M Meridian Group

Proposal

Q2 Paid Social Campaign

A performance-driven paid social strategy designed to drive qualified leads and deliver measurable ROI across Meta, LinkedIn, and TikTok.

Total investment

£12,400

Understanding the ask

Project Brief

Objectives

  • Drive 2,400+ qualified leads via paid social in Q2
  • Achieve 4.2x minimum return on ad spend
  • Build retargeting audiences across three platforms
  • Establish Meridian as a thought leader in B2B fintech

Constraints

  • Budget capped at £12,400 for the quarter
  • All creative must pass Meridian brand compliance
  • GDPR-compliant targeting only
  • Monthly reporting cadence with 48h turnaround

Success criteria

Campaign is considered successful when cost per qualified lead drops below £18 and pipeline influenced revenue exceeds £52,000 by end of Q2.

Our Approach

1

Audience Intelligence

Deep-dive into Meridian's ICP using first-party data, LinkedIn insights, and Meta lookalike modelling to build precision audiences.

2

Creative Production

Performance-optimised ad creative across static, carousel, and short-form video formats - all within brand guidelines.

3

Campaign Execution

Full-funnel paid social across Meta, LinkedIn, and TikTok with weekly optimisation cycles and budget reallocation.

4

Measure & Scale

Real-time dashboards, attribution modelling, and monthly reviews. Scale winning audiences, kill underperformers fast.

Services

Paid Social

Campaign Management

£5,200/quarter

Full-service paid social across Meta, LinkedIn, and TikTok. Includes daily optimisation, A/B testing, and weekly reports.

4.2x ROAS target 2,400 leads

Creative

Ad Creative Suite

£4,800/quarter

Performance-optimised creative across static, carousel, and short-form video. 40+ assets per month with iterative testing.

40+ assets/mo 3 formats

Analytics

Reporting & Attribution

£2,400/quarter

Real-time dashboards, multi-touch attribution, and monthly strategic reviews with actionable recommendations.

Monthly reviews 48h turnaround

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